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Chang Weisberg on Billboard!


Ever wondered what a day in the life of Guerilla Union’s head honcho Chang Weisberg consisted of? Thanks to Billboard, you will now!

Peep the article below!

Hip-hop festival entrepreneur Chang Weisberg launched Guerilla Union in 2004 and expanded it into a touring festival in 2007. Today, the independent promoter and entrepreneur is shifting gears into “full mode”: He’s just six weeks away from the start of the 2013 Rock the Bells Festival. The venerable hip-hop franchise rings in its 10th year with stops in Los Angeles; San Francisco; Washington D.C.; and New York this fall. Among the “bells” and whistles: performances by Wu-Tang Clan, Kid Cudi, Kendrick Lamar and Black Hippy, and J. Cole – plus original virtual performances by Ol’ Dirty Bastard and Eazy-E.

7:30AM Wake Up with sleeping 3-year-old son jabbing me in the side.

8:30AM Phone staff for updates, ticket counts and calls I need to return right away.

9:00AM First stop is the gym for treadmill power walking or two to three games of racquetball.

10:00AM Phone call with House of Blues’ Paul McGuigan to talk about Vibe’s 20thanniversary event in August that will be held at HOB’s Las Vegas venue.

10:30AM Review rough draft of next press release announcing last round of acts for Rock the Bells.

11:00AM Call promotion director Fernando Lujan of Power 106 [KPWR], our L.A. radio partner, to chat about promotions during the weeks leading up to the show. Grab light snack from Starbucks.

12:00PM Meet with AV Concepts and GIG-IT, which have set up shop at Guerilla Union this week to discuss virtual performances, music edits, motion captures, studio sessions and avatars. Last night had Lil Eazy, Tomica Wright and DJ Yella in the studio finishing up Eazy-E sequences. Really special.

2:30PM Call Wu-Tang Corp. CEO Divine to discuss Wu’s performance and tracks for ODB virtual performance.

3:00PM Status report with Guerilla Union team to get temperature check on the day and address hot-button items. Call Top Dawg Entertainment president Dave Free—major announcement coming soon.

4:00PM Back on phone to talk marketing with Live Nation.

5:00PM It’s Chang time. Check up on any family commitments, then brainstorm with creative team for next several hours.

10:00PM Head home to eat and sleep.

—Gail Mitchell via
photograph BY Joseph Llanes